Publications (16) Publications in which a researcher has participated

2023

  1. A quantitative analysis of factors related to adolescent cybervictimization in Spain: A multilevel logistic regression approach

    Children and Youth Services Review, Vol. 155

  2. An Experimental Study of How Missing Employee Empathy in Failed Service Interactions Affects Empathetic Customers’ EWoM-Giving Behaviour

    Administrative Sciences, Vol. 13, Núm. 5

  3. Análisis del grado de madurez de sitios webs: Aplicación a las cadenas hoteleras

    Cuadernos de turismo, Núm. 52, pp. 69-94

  4. Are advertising campaigns for water conservation in Latin America persuasive? A mixed-method approach

    International Review on Public and Nonprofit Marketing

  5. Barriers and Motivators of Household Water-Conservation Behavior: A Bibliometric and Systematic Literature Review

    Water (Switzerland), Vol. 15, Núm. 23

  6. Comunidad de aprendizaje de prácticas con pequeños grandes retos proambientales

    Revie: Revista de Investigación y Evaluación Educativa, Vol. 10, Núm. 2, pp. 44-67

  7. De MOOC A SPOC, una metodología eficaz y divertida para enseñar marketing

    Bordón: Revista de pedagogía, Vol. 75, Núm. 4, pp. 33-52

  8. Inbound marketing in the hospitality industry: A systematic review of the last 12 years

    Enlightening Tourism: a pathmaking journal, Vol. 13, Núm. 1, pp. 86-125

  9. Marketing y consumo responsable: una experiencia docente basada en retos y sostenibilidad como ejes transversales

    Journal of Management and Business Education, Vol. 6, Núm. 0, pp. 600-622

  10. Modelling the group dynamics in the wine industry

    International Journal of Wine Business Research, Vol. 35, Núm. 1, pp. 25-44

  11. New Insights on the Allocation of Innovation Subsidies: A Machine Learning Approach

    Journal of the Knowledge Economy

  12. Quality of an experience good: the interaction of price and advertising as a determining factor

    Total Quality Management and Business Excellence, Vol. 34, Núm. 7-8, pp. 807-826

  13. Satisfaction and Expenditure in Wineries: A Prospect Theory Approach

    Journal of Hospitality and Tourism Research, Vol. 47, Núm. 2, pp. 354-374

  14. The role of social marketing in achieving the planet sustainable development goals (SDGs)

    International Review on Public and Nonprofit Marketing, Vol. 20, Núm. 3, pp. 559-571

  15. Understanding sales enablement in complex B2B companies: Uncovering similarities and differences in a cross-functional and multi-level case study

    Industrial Marketing Management, Vol. 108, pp. 47-64

  16. Virtual reality in retirement communities: Technology acceptance and tourist destination recommendation

    Journal of Vacation Marketing, Vol. 29, Núm. 2, pp. 275-290