MARTA
ESTRADA GUILLEN
Universitat Jaume I
Castelló de la Plana, EspañaPublicaciones en colaboración con investigadores/as de Universitat Jaume I (21)
2024
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Co-creating customer experiences in service ecosystems: a study in a tourist destination
Journal of Services Marketing, Vol. 38, Núm. 10, pp. 1-16
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Sustainability and local food at tourist destinations: a study from the transformative perspective
Journal of Sustainable Tourism, Vol. 32, Núm. 5, pp. 1008-1026
2023
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Memorable customer experiences and autobiographical memories: From service experience to word of mouth
Journal of Retailing and Consumer Services, Vol. 72
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Sustainable service ecosystems from the transformative value perspective: A study in tourism destinations
Corporate Social Responsibility and Environmental Management, Vol. 30, Núm. 1, pp. 342-357
2022
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Does Mindfulness Influence Academic Performance? The Role of Resilience in Education for Sustainable Development
Sustainability (Switzerland), Vol. 14, Núm. 7
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The impact of COVID-19 on university students and competences in education for sustainable development: Emotional intelligence, resilience and engagement
Journal of Cleaner Production, Vol. 380
2021
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Does emotional intelligence influence academic performance? The role of compassion and engagement in education for sustainable development
Sustainability (Switzerland), Vol. 13, Núm. 4, pp. 1-18
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Network market and entrepreneurial orientations as facilitators of international performance in born globals. The mediating role of ambidextrous dynamic capabilities
Journal of Business Research, Vol. 137, pp. 430-443
2020
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Entity crisis, halo effect and loyalty
Management Letters / Cuadernos de Gestión, Vol. 20, Núm. 1, pp. 155-180
2019
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Ambidexterity as a Key Factor in Banks’ Performance: A Marketing Approach
Journal of Marketing Theory and Practice, Vol. 27, Núm. 2, pp. 227-250
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Environmental sustainability and the hospitality customer experience: A study in tourist accommodation
Sustainability (Switzerland), Vol. 11, Núm. 19
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Service quality and customer loyalty in a post-crisis context. Prediction-oriented modeling to enhance the particular importance of a social and sustainable approach
Sustainability (Switzerland), Vol. 11, Núm. 18
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The Relation between Learning Styles according to the Whole Brain Model and Emotional Intelligence: A Study of University Students
ESE: Estudios sobre educación., Núm. 36, pp. 85-111
2018
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El juego como metodología para el aprendizaje cooperativo de las ventas
Redmarka: revista académica de marketing aplicado, Núm. 20, pp. 115-133
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Emotional intelligence training for business administration undergraduates: An educational experience
Emotional Intelligence: Perceptions, Interpretations and Attitudes (Nova Science Publishers, Inc.), pp. 217-248
2017
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Satisfaction and loyalty among older spanish customers through bank service quality
Service Quality (SQ): Perspectives, Management and Improvement Strategies (Nova Science Publisher Inc.), pp. 81-103
2016
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El resultado internacional de las nuevas empresas: Una visión relacional asociada a la orientación al mercado de la red
Management Letters / Cuadernos de Gestión, Vol. 16, Núm. 2, pp. 93-118
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Entrenamiento de la inteligencia emocional en el contexto de la formación en ventas
Revista Española de Orientación y Psicopedagogía, Vol. 27, Núm. 2, pp. 62-79
2015
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La cooperación solidaria como metodología de aprendizaje: un caso en la universidad
SOCIAL REVIEW: International Social Sciences Review / Revista Internacional de Ciencias Sociales, Vol. 4, Núm. 1
2014
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Desarrollo de planes de marketing locales en un contexto profesional como mecanismo de control sobre el aprendizaje
SOCIAL REVIEW: International Social Sciences Review / Revista Internacional de Ciencias Sociales, Vol. 3, Núm. 2