Departamento
MARKETING
Publicaciones (15) Publicaciones en las que ha participado algún/a investigador/a
2021
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A machine learning approach to segmentation of tourists based on perceived destination sustainability and trustworthiness
Journal of Destination Marketing and Management, Vol. 19
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Acculturation, shopping acculturation, and shopping motives of International Residential Tourists
Tourism Management, Vol. 83
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Brand Alliances and Stock Reactions
Journal of Business-to-Business Marketing, Vol. 28, Núm. 1, pp. 3-13
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Brand strategy scope and advertising spending: The more the better?
Tourism Economics, Vol. 27, Núm. 1, pp. 70-85
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Consumption threshold at which virtue products become vice products: The case of beer
Foods, Vol. 10, Núm. 8
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Encouraging undergraduate marketing students to reflect on critical thinking and the digital gender divide
EJIHPE: European Journal of Investigation in Health, Psychology and Education, Vol. 11, Núm. 3, pp. 933-952
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Evaluación de la Presencia de los Sitios Web de Turismo de Costa de España en los Motores de Búsqueda
Ara: journal of tourism research = revista de investigación en turismo, Vol. 11, Núm. 1, pp. 56-78
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Expanding our understanding of cruise visitors' expenditure at destinations: The role of spatial patterns, onshore visit choice and cruise category
Tourism Management, Vol. 83
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La influencia de los factores políticos en la externalización de servicios de información turística
Investigaciones Turísticas, Núm. 22, pp. 254-276
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Reputation and Advertising of Collective Brand Members in the Wine Industry: The Moderating Role of Market Share
Journal of Wine Economics, Vol. 16, Núm. 2, pp. 169-188
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Social commerce: Is interpersonal trust formation similar between U.S.A. and Spain?
Journal of Retailing and Consumer Services, Vol. 62
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Strategic groups and product differentiation: Evidence from the Spanish airline market deregulation
Research in Transportation Economics, Vol. 90
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Sustainability in the beverage industry: A research agenda from the demand side
Sustainability (Switzerland), Vol. 13, Núm. 1, pp. 1-10
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Understanding tourist citizenship behavior at the destination level
Journal of Hospitality and Tourism Management, Vol. 49, pp. 592-600
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Wine ratings and advertising strategies: is there a link?
Wine Economics and Policy, Vol. 10, Núm. 2, pp. 87-97