Departament
MÀRQUETING
Publicacions (12) Publicacions en què ha participat algun/a investigador/a
2020
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A framework for big data analytics in commercial social networks: A case study on sentiment analysis and fake review detection for marketing decision-making
Industrial Marketing Management, Vol. 90, pp. 523-537
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Análisis del comportamiento espacio-temporal intradestino mediante GPS: Una aproximación de los visitantes independientes de crucero en la ciudad de València
Cuadernos de geografía, Núm. 104, pp. 23-42
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Cruise tourism: the role of shore excursions in the overcrowding of cities
International Journal of Tourism Cities, Vol. 6, Núm. 1, pp. 197-214
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Does water context matter in water conservation decision behaviour?
Sustainability (Switzerland), Vol. 12, Núm. 7
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La importancia de la responsabilidad social corporativa en centros deportivos
Actividad física y deporte: ciencia y profesión, Vol. 33, pp. 21-36
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Modelling the intra-destination behaviour of cruise visitors based on a three-dimensional approach
Journal of Destination Marketing and Management, Vol. 18
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Predictors of willingness to pay a price premium for hotels’ water-saving initiatives
Journal of Travel and Tourism Marketing, Vol. 37, Núm. 7, pp. 773-784
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The Bundling Strategy: The One-Click Effect on Loss Aversion
Journal of Hospitality and Tourism Research, Vol. 44, Núm. 4, pp. 704-712
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The gender gap in intellectual property in Latin America and Iberia: The case of patents
International Journal of Intellectual Property Management, Vol. 10, Núm. 4, pp. 345-374
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The home exchange phenomenon in the sharing economy: a research agenda
Scandinavian Journal of Hospitality and Tourism, Vol. 20, Núm. 3, pp. 268-285
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The influence of environmental attitudes and perceived effectiveness on recycling, reducing, and reusing packaging materials in Spain
Waste Management, Vol. 113, pp. 251-260
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Understanding in-room water conservation behavior: The role of personal normative motives and hedonic motives in a mass tourism destination
Journal of Destination Marketing and Management, Vol. 18