Publications en collaboration avec des chercheurs de Universitat Jaume I (8)

2024

  1. Marca, territorio y deporte en el horizonte 2030

    adComunica: revista científica de estrategias, tendencias e innovación en comunicación, Núm. 27, pp. 21-26

2023

  1. Corporate Disinformation: Concept and Typology of Forms of Corporate Disinformation

    Springer Series in Design and Innovation (Springer Nature), pp. 536-550

  2. Femvertising and COVID-19—What Did Brand Owners Broadcast during the Lockdown?

    Systems, Vol. 11, Núm. 4

  3. Legacy of the Reactivation: Communication and Media at the Service of the Business Movement and Resilience to the COVID-19 Pandemic in Spain

    Springer Series in Design and Innovation (Springer Nature), pp. 243-252

  4. SUSTAINABLE OUTDOOR ADVERTISING: A PROFESSIONAL POINT OF VIEW FROM SPAIN

    Communication Today, Vol. 14, Núm. 1, pp. 100-114

2021

  1. El análisis de las imágenes en la era de las fake news

    adComunica: revista científica de estrategias, tendencias e innovación en comunicación, Núm. 22, pp. 23-26

2020

  1. Resilience and anti-stress during COVID-19 isolation in Spain: An analysis through audiovisual spots

    International Journal of Environmental Research and Public Health, Vol. 17, Núm. 23, pp. 1-23

  2. The innovative management of "Made By" and "Made In" as a factors in brand image and competitiveness in the fashion industry

    Handbook of Research on Driving Industrial Competitiveness With Innovative Design Principles (IGI Global), pp. 86-106