The innovative management of "Made By" and "Made In" as a factors in brand image and competitiveness in the fashion industry

  1. Olivares-Delgado, F.
  2. Benlloch-Osuna, M.T.
  3. Blay-Arráez, R.
Libro:
Handbook of Research on Driving Industrial Competitiveness With Innovative Design Principles

ISBN: 9781799836285

Año de publicación: 2020

Páginas: 86-106

Tipo: Capítulo de Libro

DOI: 10.4018/978-1-7998-3628-5.CH006 GOOGLE SCHOLAR
Fuente de los datos: Scopus