Memorable customer experiences and autobiographical memories: From service experience to word of mouth

  1. Moliner-Tena, M.A.
  2. Monferrer-Tirado, D.
  3. Estrada-Guillen, M.
  4. Vidal-Meliá, L.
Journal:
Journal of Retailing and Consumer Services

ISSN: 0969-6989

Year of publication: 2023

Volume: 72

Type: Article

DOI: 10.1016/J.JRETCONSER.2023.103290 GOOGLE SCHOLAR lock_openOpen access editor

Sustainable development goals

Data source: Scopus