Memorable customer experiences and autobiographical memories: From service experience to word of mouth
- Moliner-Tena, M.A.
- Monferrer-Tirado, D.
- Estrada-Guillen, M.
- Vidal-Meliá, L.
Zeitschrift:
Journal of Retailing and Consumer Services
ISSN: 0969-6989
Datum der Publikation: 2023
Ausgabe: 72
Art: Artikel