Sponsored consumer-generated advertising in the digital era: what prompts individuals to generate video ads, and what creative strategies do they adopt?

  1. Martínez-Navarro, J.
  2. Bigné, E.
Aldizkaria:
International Journal of Advertising

ISSN: 0265-0487

Argitalpen urtea: 2022

Alea: 41

Zenbakia: 4

Orrialdeak: 623-654

Mota: Artikulua

DOI: 10.1080/02650487.2021.1972586 GOOGLE SCHOLAR
Datuen iturria: Scopus