Periodismo, Twitter y la audiencia activa
- Luis Enrique Martínez Martínez 1
- Laura Martínez Espinosa 2
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1
Universitat d'Alacant
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2
Universidad CEU Cardenal Herrera
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- Koldobika Meso Ayerdi (coord.)
- Jesús Ángel Pérez Dasilva (coord.)
- Simón Peña Fernández (coord.)
Publisher: Universidad del País Vasco = Euskal Herriko Unibertsitatea
ISBN: 978-84-9082-053-7
Year of publication: 2014
Pages: 224-242
Congress: Congreso Internacional de Ciberperiodismo (6. 2014. Bilbao)
Type: Conference paper
Abstract
Twitter has become one of the most influential social networks. This article analyzes the content and activity of the 12 Twitter profiles of 6 main header Spain and 6 U.S. as ranked by the Tool Alianzo and influence provided by the Klout platform. Defined variables that include the description of the profile header, type of publication, the same frequency, the response and interaction of users analyzing the ability of newspapers to disseminate digital content and generate conversation, reputation obtained and the quality of users in this network of microblogging.