Firm reputation, advertising investment, and price premium: The role of collective brand membership in high-quality wines
ISSN: 1520-6297, 0742-4477
Année de publication: 2018
Volumen: 34
Número: 2
Pages: 351-362
Type: Article
ISSN: 1520-6297, 0742-4477
Année de publication: 2018
Volumen: 34
Número: 2
Pages: 351-362
Type: Article