Firm reputation, advertising investment, and price premium: The role of collective brand membership in high-quality wines

  1. Sellers-Rubio, R.
  2. Mas-Ruiz, F.
  3. Sancho-Esper, F.
Aldizkaria:
Agribusiness

ISSN: 1520-6297,  0742-4477

Argitalpen urtea: 2018

Alea: 34

Zenbakia: 2

Orrialdeak: 351-362

Mota: Artikulua

DOI: 10.1002/AGR.21526 GOOGLE SCHOLAR
Datuen iturria: Scopus