Firm reputation, advertising investment, and price premium: The role of collective brand membership in high-quality wines

  1. Sellers-Rubio, R.
  2. Mas-Ruiz, F.
  3. Sancho-Esper, F.
Journal:
Agribusiness

ISSN: 1520-6297,  0742-4477

Year of publication: 2018

Volume: 34

Issue: 2

Pages: 351-362

Type: Article

DOI: 10.1002/AGR.21526 GOOGLE SCHOLAR
Data source: Scopus