La cuota de mercado como indicador de competitividad en los destinos turísticossentido y limitaciones
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Universitat d'Alacant
info
ISSN: 1139-7861
Année de publication: 2014
Número: 34
Pages: 265-285
Type: Article
D'autres publications dans: Cuadernos de turismo
Résumé
La cuota de mercado es el indicador más difundido en el análisis de la competitividad empresarial para todo tipo de bienes y servicios. Sin embargo, su uso en turismo está sometido a una amplia controversia, especialmente cuando el objeto de estudio es la competitividad de los destinos turísticos. Ello es debido a que objetivos de maximización de esta variable en la planificación, pueden conllevar la implementación de políticas de crecimiento comprometedoras de la sostenibilidad económica y ambiental de los citados destinos. Teniendo en cuenta estas consideraciones, en el presente trabajo se discute el uso, validez y limitaciones de la cuota de mercado como indicador de la competitividad de los destinos turísticos.
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