La cuota de mercado como indicador de competitividad en los destinos turísticossentido y limitaciones

  1. Perles Ribes, José F. 1
  2. Ramón Rodríguez, Ana 1
  3. Sevilla Jiménez, Martín 1
  1. 1 Universitat d'Alacant
    info

    Universitat d'Alacant

    Alicante, España

    ROR https://ror.org/05t8bcz72

Journal:
Cuadernos de turismo

ISSN: 1139-7861

Year of publication: 2014

Issue: 34

Pages: 265-285

Type: Article

More publications in: Cuadernos de turismo

Abstract

The market share is the most widely used indicator in the analysis of competitiveness in trade of goods and services. However, their use in tourism is subject to a widespread controversy, especially in those cases where goes together to the territorial analysis. This is because the goals of maximization of this variable by policy-makers, can lead to growth policies that jeopardize the economic and environmental sustainability of a resource-limited destinations. This paper discusses the use, validity and limitations of the market share as an indicator of competitiveness in tourism.

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