La cuota de mercado como indicador de competitividad en los destinos turísticossentido y limitaciones

  1. Perles Ribes, José F. 1
  2. Ramón Rodríguez, Ana 1
  3. Sevilla Jiménez, Martín 1
  1. 1 Universitat d'Alacant
    info

    Universitat d'Alacant

    Alicante, España

    ROR https://ror.org/05t8bcz72

Revista:
Cuadernos de turismo

ISSN: 1139-7861

Año de publicación: 2014

Número: 34

Páginas: 265-285

Tipo: Artículo

Otras publicaciones en: Cuadernos de turismo

Resumen

La cuota de mercado es el indicador más difundido en el análisis de la competitividad empresarial para todo tipo de bienes y servicios. Sin embargo, su uso en turismo está sometido a una amplia controversia, especialmente cuando el objeto de estudio es la competitividad de los destinos turísticos. Ello es debido a que objetivos de maximización de esta variable en la planificación, pueden conllevar la implementación de políticas de crecimiento comprometedoras de la sostenibilidad económica y ambiental de los citados destinos. Teniendo en cuenta estas consideraciones, en el presente trabajo se discute el uso, validez y limitaciones de la cuota de mercado como indicador de la competitividad de los destinos turísticos.

Referencias bibliográficas

  • AGUILÓ PÉREZ, E., SASTRE ALBERTÍ F. (2011): «La oferta española frente a los com-petidores más directos, posibilidades de diferenciación y diversificación para mejorar la competitividad», Papeles de Economía Española, no 128, pp. 72-85.
  • ALONSO RODÍGUEZ, J.A. (1991): «Economía española: especialización comercial y factores de competitividad», en Juan Velarde, J.L García Delgado, Andrés Pedreño (directores) Apertura e internacionalización de la economía española. Madrid, Economistas Libros, pp. 39-102.
  • BASS, F.M., PILON, T.L. (1980): «A stochastic brand choice framework for econometric modeling of time series market share behavior», Journal of Marketing Research. Vol. XVII, pp. 486-497
  • RONNENBERG, B.J., MAHAJAN, V., VANHONACKER, W.R. (2000): «The emergence of market structure in new repeat-purchase categories: the interplay of market share and retailer distribution», Journal of Marketing Research, no 37 (1), pp. 16-31
  • BUHALIS, D. (2000): «Tourism in an Era of Information Technology», en B. Faulkner, G. Moscardo and E Laws, (eds) Tourism in the 21st Century: Lessons from Experience, London: Continuum, pp. 7-32.
  • BUTLER, R. (1980): «The concept of tourist area cycle of evolution: implications for management of resources», Canadian Geographer XXIV, no 1, pp. 5-12
  • CARPENTER, G.S., COOPER, G., HANSSENS, D.M., MIDGLEY, D.F. (1988): «Mode-ling asymmetric competition», Marketing Science, Vol 7, no 4, pp. 393-412.
  • COOPER, L.G., NAKANISHI, M. (1983): «Standardizing variables in multiplicative choice models», Journal of Consumer Research, no 10, pp. 96-108.
  • COSTA SAEZN DE SAN PEDRO, A., GOMÀ AZNAR. C., LÓPEZ ANDRÉS, X. (2006): «Indicators of the competitive position of tourism in Catalonia», 8th International Forum on Tourism Statistics, 14 de noviembre de 2006. Cáceres, Spain.
  • CRACOLICI, M.F., NIJKAMP, p., RIETVELD, p. (2006): «Assessment of tourist competitiveness by analysing destination efficency», Timbergen Institute Discussion Paper. TI 2006-097/2
  • CRACOLICI, M.F., NIJKAMP, p. (2008): «The attractiveness and competitiveness of tourist destinations: A study of Southern Italian regions», Tourism Management no 30 (8), pp. 336-344.
  • CRAIGWELL, R., WORRELL, D., SMITH, S. (2006): «The competitiveness of selected Caribbean tourism markets», Paper presented at the 2006 Annual Review Seminar of the Central Bank of Barbados. Bridgetown, Barbados.
  • CRAIGWELL, R. (2007): «Tourism competitiveness in Small Island developing states», United Nations University - World Institute for Development Economics Research. Research Paper no 2007/19
  • CROES, R. (2011): «Measuring and Explaining Competitiveness in the Context of Small Island Destinations», Journal of Travel Research, no 50 (4), pp. 431-442.
  • CROUCH, G. (1995): «A Meta-Analysis of Tourism Demand», Annals of Tourism Research, Vol. 22, no 1, pp. 103-118.
  • CROUCH, G., RITCHIE, J. (1994): «Destination competitiveness: exploring foundations for a long-term research program», Proceedings of the Administrative Sciences Association of Canada Annual Conference, pp: 79-88. Halifax, Nova Scotia.
  • CROUCH, G., RITCHIE, J. (1995): «Destination competitiveness and the role of the tourism enterprise», Proceedings of the Fourth Annual Business Congress, Instanbul, Turkey.
  • CROUCH, G.I., RITCHIE, J.R (1999): «Tourism, Competitiveness, and Social Prosperity», Journal of Business Research no 44, pp. 137-152.
  • CROUCH, G.I. (2011): «Destination competitiveness: an analysis of determinant attributes», Journal of Travel Research, no 50 (1), pp. 27:45
  • DEKIMPE, M.G., HANSSENS, D.M. (1995): «Empirical Generalization about market evolution and stationarity», Marketing Science, Vol. 14 no 3, Part 2, pp. G109.-G121.
  • DEKIMPE, M.G., HANSSENS, D.M. (2000): «Time-series models in marketing: Past, present and future», International Journal of Research in Marketing, no 17, pp. 183-193.
  • DELLAERT, B.G.C., BORGERS, A.W.J., TIMMERMANS, H.J.P. (1997): «Conjoint Models of Tourist Portfolio Choice: Theory and Illustration», Leisure Sciences, no 19, pp. 31-58.
  • D'HAUTESERRE, A.M. (2000): «Lesson in managed destination competitiveness: the case of Foxwoods Casino Resort», Tourism Management, no 21, pp. 23-32.
  • DURBARRY, R., SINCLAIR, T. (2003): «Market share analysis. The case of french tourism demand», Annals of Tourism Research, Vol 30 no 4 pp. 927-941.
  • DWYER, L. (2001): «Destination Competitiveness: Development of a model with application to Australia and the Republic of Korea», Canberra: Department of Industry Science and Resources.
  • DWYER, L., FORSYTH, p., DWYER, W. (2010): «Tourism Economics and Policy». Channel View Publications. Bristol, UK. pp. 459-488
  • DWYER, L., FORSYTH, p., RAO, p. (2000a): «The price competitiveness of travel and tourism: a comparison of 19 destinations», Tourism Management, no 21, pp. 9-22.
  • DWYER, L., FORSYTH, p., RAO, P, (2000b): «Sectorial analysis of price competitiveness of tourism: an international comparison», Tourism Analysis no 5, pp. 1-12
  • DWYER, L., KIM, C. (2003): «Destination competitiveness: determinants and indicators», Current Issues in Tourism, no 6 (5), pp. 369-414.
  • DWYER, L. (2003): «Trends underpinning tourism to 2015: An analysis of key drivers for change», International Journal of Tourism Sciences, Vol 3, no 2, pp. 61-67.
  • ENRIGHT, M.J., NEWTON, J. (2004): «Tourism destination competitiveness: a quantitative approach», Tourism Management, no 26 (6), pp. 777-788.
  • EXCELTUR (2013): UrbanTUR 2012. Monitor de competitividad turística de los destinos urbanos españoles. Mayo.
  • FAULKNER, B. (1997): «A model for the evaluation of national tourism destination marketing programs», Journal of Travel Research, Vol 35, no 3, pp. 23-32.
  • FRANSES, p. H., KLOEK, T., LUCAS, A. (1999): «Outlier robust analysis of long-run marketing effects for weekly scanner data», Journal of Econometrics no 89, pp. 293-315.
  • FRANSES, p. H., SRINIVASAN, S., BOSWIJK, p. (2001): «Testing for Unit Roots in Market Shares», Marketing Letters no 12 (4), pp. 351-364.
  • GARAU TABERNER, J. (2006): «Proposal of two complementary indexes for measuring tourism competitiveness of Mediterranean destinations: outcoming results of a pilot study from the industry side», Communication in International Conference of Trends, Impacts and Policies on Tourism Development.
  • GO, F.M., GOVERS, R. (2000): «Integrated quality management for tourist destinations: a European perspective on achieving competitiveness» , Tourism Management, no 21, pp. 79-88.
  • GOOROOCHURN, N., SUGIYARTO, G. (2005): «Competitiveness indicators in the travel and tourism industry», Tourism Economics, no 11 (1), pp. 25-43.
  • HASSAN, S.S. (2000): «Determinants of market competitiveness in an environmentally sustainable tourism industry», Journal of Travel Research, no 38, pp. 239-245.
  • HEATH, E. (2003): «Towards a model to enhance destination competitiveness: A Southern African perspective», Journal of Hospitality and Tourism Management, no 10 (2), pp. 124-141.
  • HONG, W. (2008): Competitiveness in the tourism sector: a comprehensive approach from Economic and Management points. Physica-Verlag, Heidelberg.
  • HUDSON, S., RITCHIE, B., TIMAR, S. (2004): «Measuring destination competitiveness: an empirical study of Canadian Sky Resorts», Tourism and Hospitality Planning & Development, no 1 (1), pp. 79-94.
  • KOZAK, M. (1999): «Destination competitiveness measurement: Analysis of effective factors and indicators», The 39th. European Regional Science Association Conference (No. 289). Vienna: European Regional Science Association.
  • KOZAK, M., RIMMINGTON, M. (1999): «Measuring tourist destination competitiveness: conceptual considerations and empirical findings», Hospitality Management, no 18, pp. 273-283.
  • MANSFIELD, A., ROMANIUK, J., SHARP, B. (2003): «Competition among international tourism destinations: applying the Duplication of Purchase Law», ANZMAC 2003 Conference Proceedings Adelaide 1-3 December 2003, pp. 1567-1573.
  • MAZANEC, J.A., WÖBER, K., ZINS, A.H. (2007): «Tourism destination competitiveness: from definition to explanation? », Journal of Travel Research, no 46, pp. 86-96.
  • MEDEIROS, L.G. (2008): «Measuring destination competitiveness: The Brazilian model», International Conference on Measuring Tourism Economics Contribution at SubNational Levels. 29-31 Octubre 2008, Málaga, Spain.
  • MULES, T., HUYBERS, T. (2005): «Substitution between tourism destination, application of discrete choice modeling: Sydney and Melbourne residents», Technical report. Sustainable Tourism Cooperative Research Centre's Monograph. Australia.
  • OCDE (1992): «TEP The Technology-Economy Programme, Technology and the Economy. The Key Relationships», Paris.
  • O'HAGAN, J.W., HARRISON, M.J. (1984): «Market shares of US tourist expenditure in Europe: an econometric analysis», Applied Economics, no 16, pp. 919-931.
  • OMERZEL GOMEZELJ, D., MIHALIC, T. (2008): «Destination competitiveness - Applying different models, the case of Slovenia», Tourism Management, no 29, pp. 294-307.
  • PAPATHEODOROU, A. (2002): «Exploring competitiveness in Mediterranean resorts», Tourism Economics, no 8 (2), pp. 133-150.
  • PEDREÑO MUÑOZ, A., HIDALGO MORATAL, M., AYELA PASTOR, R., DÉNIA CUESTA, A. (1990): Libro Blanco del Turismo en la Costa Blanca. Ed. Cámara Oficial de Comercio, Industria y Navegación de Alicante. Alicante
  • PERLES RIBES, J.F. (2004): Turismo, Ventaja Competitiva y Desarrollo Local. Tesis Doctoral. Departamento Análisis Económico Aplicado, Universidad de Alicante.
  • PERLES RIBES, J.F., RAMÓN RODRÍGUEZ, A.B., SEVILLA JIMÉNEZ, M. (2011) «Determinants of the competitive advantage of residential tourism destinations in Spain», Tourism Economics, no 17 (2), pp. 373-403.
  • PERLES RIBES, J.F., RAMÓN RODRÍGUEZ, A.B. (2013): «Economic cycles, asymmetric crises and tourism competitiveness: emerging versus mature destinations», Economics Bulletin, no 33 (3), pp. 2080-2097
  • PERLES RIBES, J.F., RAMÓN RODRÍGUEZ, A.B., RUBIA SERRANO, A., MORENO IZQUIERDO, L. (2013): «Economic crisis and tourism competitiveness in Spain: permanent effects or transitory shocks?», Current Issues in Tourism. DOI: 13683500.2013.849666
  • POON, (1993): Tourism, technology, and competitive strategy. Walingford: CAB International
  • PORTER, M. (1990): La Ventaja Competitiva de las Naciones. Barcelona. Ed. Plaza y Janés
  • PRIDEAUX, B. (2005): «Factors affecting bilateral tourism flows », Annals of Tourism Research, Vol 32 no 3, pp. 780-801.
  • RITCHIE, J., CROUCH, G. (2000): «The competitive destination: a sustainability perspective», Tourism Management, no 21, pp. 1-7
  • ROSENWEIG, J.A. (1988): «Elasticities of substitution in Caribbean Tourism», Journal of Development Economics, no 29, pp. 88-100.
  • SÁNCHEZ MUÑOZ, M. Y VICENS OTERO, J. (1994): «Competitividad exterior y desarrollo tecnológico», Información Comercial Española, no 796 pp. 99-115.
  • SPENCE, A., HAZARD, H. (1988): International Competitiveness, Ballinger Publishing Company, Cambridge M.A
  • SRINIVASAN, S., POPKOWSKI, L., BASS, F.M. (2000): «Market share response and competitive interaction: The impact of temporary, evolving and structural changes in prices», International Journal of Research in Marketing, no 17, pp. 281-305.
  • UNITED NATIONS DEVELOPMENT PROGRAMME (2011): Human Development Report 2011.
  • WINZAR, H. PIDCOCK, p., JOHNSON, L. (1990): «Modeling long distance pleasure travel mode using perceived modal attributes», School of Business Discussion Papers. Paper 20. http://epublications.bond.edu.au/ discussion-papers/20
  • WHITE, K.J. (1985): «An International Travel Demand Model US Travel to Western Europe», Annals of Tourism Research, no 12, pp. 529-545.
  • WITT, S.P. (1983): «A Binary Choice Model of Foreign Holiday Demand», Journal of Economic Studies, no 10 (1), pp. 46-59.
  • WORLD ECONOMIC FORUM (2001): The Global Competitiveness Report 2001-2002. World Economic Forum. Geneva
  • WORLD ECONOMIC FORUM (2011): The Travel and Tourism Competitiveness Report 2011. Beyond the Dowturn. World Economic Forum. Geneva.
  • WORLD ECONOMIC FORUM (2013): The Travel and Tourism Competitiveness Report 2013. Reducing Barriers to Economic Growth and Job Creation. World Economic Forum. Geneva
  • WORLD TOURISM ORGANIZATION (2001): Tourism 2020 Vision, Madrid, World Tourism Organization.
  • WORLD TOURISM ORGANIZATION (2013): Compendium of Tourism Statistics Data 2007-2013. 2013 Edition. World Tourism Organization. Madrid
  • WTTC (2001): Competitiveness Monitor. World Travel and Tourism Council, London
  • ZHANG, J., JENSEN, C. (2007): «Comparative advantage. Explaining Tourism Flows», Annals of Tourism Research, Vol 34, no 1, pp. 223-243.