Estereotipos de género en los contenidos audiovisuales infantiles
ISSN: 1134-3478
Year of publication: 2007
Issue Title: La enseñanza del cine en la era multipantallas
Issue: 29
Pages: 129-134
Type: Article
More publications in: Comunicar: Revista Científica de Comunicación y Educación
Abstract
In this paper we analyze the transmission of stereotyped characteristics of men and women through audiovisual products for children. With this aim, we employ a sample of programs and advertisements forecasted in 2004 in the Spanish television. In this sense, we analyze the presence of men and women, the elements associated with different characters, and the principal features of advertisements targeted at girls and boys.