Estereotipos de género en los contenidos audiovisuales infantiles
ISSN: 1134-3478
Any de publicació: 2007
Títol de l'exemplar: La enseñanza del cine en la era multipantallas
Número: 29
Pàgines: 129-134
Tipus: Article
Altres publicacions en: Comunicar: Revista Científica de Comunicación y Educación
Resum
In this paper we analyze the transmission of stereotyped characteristics of men and women through audiovisual products for children. With this aim, we employ a sample of programs and advertisements forecasted in 2004 in the Spanish television. In this sense, we analyze the presence of men and women, the elements associated with different characters, and the principal features of advertisements targeted at girls and boys.