Estereotipos de género en los contenidos audiovisuales infantiles
ISSN: 1134-3478
Datum der Publikation: 2007
Titel der Ausgabe: La enseñanza del cine en la era multipantallas
Nummer: 29
Seiten: 129-134
Art: Artikel
Andere Publikationen in: Comunicar: Revista Científica de Comunicación y Educación
Zusammenfassung
In this paper we analyze the transmission of stereotyped characteristics of men and women through audiovisual products for children. With this aim, we employ a sample of programs and advertisements forecasted in 2004 in the Spanish television. In this sense, we analyze the presence of men and women, the elements associated with different characters, and the principal features of advertisements targeted at girls and boys.