La adaptación de la empresa a las presiones competitivas en el ambito internacionaluna aportación empírica
ISSN: 0422-2784
Year of publication: 2000
Issue Title: La internacionalización de la empresa española
Issue: 333
Pages: 57-74
Type: Article
More publications in: Economía industrial
Abstract
One of the cornerstones of Strategic Management centers on the adequacy of competitive strategy to the pressures exerted by the sector's environment. In the international context, these can adopt two pure forms: global efficiency and national sensitivity. In the first case, one fights for activity standardisation and integration; in the second, a competitive adaptation to each national market becomes necessary. The raison d'être for this paper is based on the empirical verification of these prescriptions, from a sample of enterprises with a high degree of commitment to undertake international operations.