La adaptación de la empresa a las presiones competitivas en el ambito internacionaluna aportación empírica
ISSN: 0422-2784
Datum der Publikation: 2000
Titel der Ausgabe: La internacionalización de la empresa española
Nummer: 333
Seiten: 57-74
Art: Artikel
Andere Publikationen in: Economía industrial
Zusammenfassung
One of the cornerstones of Strategic Management centers on the adequacy of competitive strategy to the pressures exerted by the sector's environment. In the international context, these can adopt two pure forms: global efficiency and national sensitivity. In the first case, one fights for activity standardisation and integration; in the second, a competitive adaptation to each national market becomes necessary. The raison d'être for this paper is based on the empirical verification of these prescriptions, from a sample of enterprises with a high degree of commitment to undertake international operations.