Effects of message appeal and service type in CSR communication strategies
- Andreu, L.
- Casado-Díaz, A.B.
- Mattila, A.S.
ISSN: 0148-2963
Année de publication: 2015
Volumen: 68
Número: 7
Pages: 1488-1495
Type: Article
Revue:
Journal of Business Research