Effects of message appeal and service type in CSR communication strategies

  1. Andreu, L.
  2. Casado-Díaz, A.B.
  3. Mattila, A.S.
Journal:
Journal of Business Research

ISSN: 0148-2963

Year of publication: 2015

Volume: 68

Issue: 7

Pages: 1488-1495

Type: Article

DOI: 10.1016/J.JBUSRES.2015.01.039 GOOGLE SCHOLAR
Data source: Scopus