MARKETING

2024

1. A motivation-based study to explain accommodation choice of senior tourists: Hotel or Airbnb

   International Journal of Hospitality Management, Vol. 123

2. Assessing the effects of interaction with attractions and types of visit on day trippers’ satisfaction

   Current Issues in Tourism, Vol. 27, Núm. 8, pp. 1299-1315

3. ENVIRONMENTAL SUSTAINABILITY AT DESTINATION LEVEL: THE ROLE OF TOURIST CITIZENSHIP BEHAVIOR

   Advances in Hospitality and Tourism Research, Vol. 12, Núm. 1, pp. 1-32

4. Exploring the impact of hotel attributes and services on price and revenue: A hedonic pricing model approach with a focus on internal and external segmentation and repeat customers

   Tourism Economics, Vol. 30, Núm. 4, pp. 813-843

5. GUIDES’ INTERPRETIVE TECHNIQUES IN COCREATION COMBINED WITH THE EXPERIENCE BROKER THEORY

   Tourism Review International, Vol. 28, Núm. 2, pp. 111-126

6. If the wind blows, adjust your sail:: Political ideology, social responsibility, and performance

   Annals of Tourism Research, Vol. 108

7. Intangible resources, static and dynamic capabilities and perceived competitive advantage in exporting firms. A PLS-SEM/fsQCA approach

   Technological Forecasting and Social Change, Vol. 198

8. Mapping the evolution of tourism research: the Spanish case

   Journal of Historical Research in Marketing, Vol. 16, Núm. 1, pp. 96-121

9. Smart tourism city governance: exploring the impact on stakeholder networks

   International Journal of Contemporary Hospitality Management, Vol. 36, Núm. 2, pp. 582-601

10. Student satisfaction: Examining capacity development and environmental factors in higher education institutions

    Heliyon, Vol. 10, Núm. 17

11. Sustainable innovation challenges in wine ecosystem growth: a time-based comparison

    Journal of Knowledge Management

12. The Manta mystique: Destination image and its effect on tourist citizenship behavior and willingness to sacrifice

    Journal of Vacation Marketing

13. Three decades of research on wine marketing

    Heliyon, Vol. 10, Núm. 10

14. Tourscape role in tourist destination sustainability: A path towards revisit

    Journal of Destination Marketing and Management, Vol. 31

15. Twitter killed the media star: a historical evolution of marketing communication used by Spanish universities

    Journal of Historical Research in Marketing, Vol. 16, Núm. 1, pp. 48-70

16. ¿Conoces a tu Buyer Persona?: Identifica a tu cliente para mejorar tu estrategia de Inbound Marketing

    Investigaciones Turísticas, Núm. 27, pp. 53-76