Departament
MÀRQUETING
Publicacions (16) Publicacions en què ha participat algun/a investigador/a
2024
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A motivation-based study to explain accommodation choice of senior tourists: Hotel or Airbnb
International Journal of Hospitality Management, Vol. 123
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Assessing the effects of interaction with attractions and types of visit on day trippers’ satisfaction
Current Issues in Tourism, Vol. 27, Núm. 8, pp. 1299-1315
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ENVIRONMENTAL SUSTAINABILITY AT DESTINATION LEVEL: THE ROLE OF TOURIST CITIZENSHIP BEHAVIOR
Advances in Hospitality and Tourism Research, Vol. 12, Núm. 1, pp. 1-32
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Exploring the impact of hotel attributes and services on price and revenue: A hedonic pricing model approach with a focus on internal and external segmentation and repeat customers
Tourism Economics, Vol. 30, Núm. 4, pp. 813-843
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GUIDES’ INTERPRETIVE TECHNIQUES IN COCREATION COMBINED WITH THE EXPERIENCE BROKER THEORY
Tourism Review International, Vol. 28, Núm. 2, pp. 111-126
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If the wind blows, adjust your sail:: Political ideology, social responsibility, and performance
Annals of Tourism Research, Vol. 108
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Intangible resources, static and dynamic capabilities and perceived competitive advantage in exporting firms. A PLS-SEM/fsQCA approach
Technological Forecasting and Social Change, Vol. 198
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Mapping the evolution of tourism research: the Spanish case
Journal of Historical Research in Marketing, Vol. 16, Núm. 1, pp. 96-121
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Smart tourism city governance: exploring the impact on stakeholder networks
International Journal of Contemporary Hospitality Management, Vol. 36, Núm. 2, pp. 582-601
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Student satisfaction: Examining capacity development and environmental factors in higher education institutions
Heliyon, Vol. 10, Núm. 17
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Sustainable innovation challenges in wine ecosystem growth: a time-based comparison
Journal of Knowledge Management
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The Manta mystique: Destination image and its effect on tourist citizenship behavior and willingness to sacrifice
Journal of Vacation Marketing
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Three decades of research on wine marketing
Heliyon, Vol. 10, Núm. 10
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Tourscape role in tourist destination sustainability: A path towards revisit
Journal of Destination Marketing and Management, Vol. 31
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Twitter killed the media star: a historical evolution of marketing communication used by Spanish universities
Journal of Historical Research in Marketing, Vol. 16, Núm. 1, pp. 48-70
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¿Conoces a tu Buyer Persona?: Identifica a tu cliente para mejorar tu estrategia de Inbound Marketing
Investigaciones Turísticas, Núm. 27, pp. 53-76