Department
MARKETING
Articles (7) Publications in which a researcher has participated
2018
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Advertising efficiency in the Spanish beer industry: spending too much?
International Journal of Wine Business Research, Vol. 30, Núm. 4, pp. 410-427
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Analyzing hotel efficiency from a regional perspective: The role of environmental determinants
International Journal of Hospitality Management, Vol. 75, pp. 75-85
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Camerimage, un festival único dedicado al arte de la fotografía cinematográfica
Revista Latina de Comunicación Social, Núm. 73, pp. 614-632
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Firm reputation, advertising investment, and price premium: The role of collective brand membership in high-quality wines
Agribusiness, Vol. 34, Núm. 2, pp. 351-362
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How trust and emotions influence policy acceptance: The case of the Irish water charges
British Journal of Social Psychology, Vol. 57, Núm. 3, pp. 610-629
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Strategic group influence on entry mode choices in foreign markets
International Business Review, Vol. 27, Núm. 6, pp. 1259-1269
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Understanding adolescent binge drinking in Spain: How school information campaigns moderate the role of perceived parental and peer consumption
Health Education Research, Vol. 33, Núm. 5, pp. 361-374