Department
MARKETING
Articles (11) Publications in which a researcher has participated
2014
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Asymmetric rivalry within and between strategic groups
Strategic Management Journal, Vol. 35, Núm. 3, pp. 419-439
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Competitive diffusion of new prescription drugs: The role of pharmaceutical marketing investment
Technological Forecasting and Social Change, Vol. 88, pp. 49-63
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Industry-specific effect of CSR initiatives: Hotels and airlines
Kybernetes, Vol. 43, Núm. 3, pp. 547-564
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Linking tourism, retirement migration and social capital
Tourism Geographies, Vol. 16, Núm. 1, pp. 124-140
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Multiculturalidad, interculturalidad y desarrollo personal en el EEES
Revista de Comunicación de la SEECI, Núm. 35, pp. 46-63
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Price promotions effects of virtue and vice products
European Journal of Marketing, Vol. 48, Núm. 7-8, pp. 1296-1314
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The differentiated effects of CSR actions in the service industry
Journal of Services Marketing, Vol. 28, Núm. 7, pp. 558-565
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The role of personal involvement, credibility and efficacy of conduct in reported water conservation behaviour
Journal of Environmental Psychology, Vol. 38, pp. 206-216
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Una medida rediseñada de la tendencia a usar el nombre de marca en las decisiones de compra
Esic market, Núm. 148, pp. 201-240
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University institutional repositories: Competitive environment and their role as communication media of scientific knowledge
Scientometrics, Vol. 98, Núm. 2, pp. 1283-1299
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Who performs a stronger response to whom? Detecting individual competitive actions and reactions
Review of Managerial Science, Vol. 8, Núm. 3, pp. 385-403