Publicaciones en las que colabora con Eva Medina (20)

2024

  1. Building Hospital Brands through Smart Technologies

    Questiones publicitarias: revista internacional de comunicación y publicidad, Vol. 7, Núm. 34, pp. 67-82

  2. Building smart brands through online and artificial intelligence tools: A quantitative analysis about the best hospitals in Spain

    Online Journal of Communication and Media Technologies, Vol. 14, Núm. 1

  3. Promoting Hospitals’ Reputation through Smart Branding Initiatives. A Quantitative Analysis of the Best Hospitals in the United States

    Comunicación y sociedad = Communication & Society, Vol. 37, Núm. 2, pp. 197-216

  4. Revamping hospitals’ online communication strategies: A humanistic approach to build meaningful brands

    Revista Española de Comunicación en Salud, Vol. 15, Núm. 1, pp. 98-115

  5. The Role of Smart Technologies in French Hospitals’ Branding Strategies

    Journalism and Media, Vol. 5, Núm. 1, pp. 92-107

2023

  1. Branding cancer research institutions through social media platforms

    Online Journal of Communication and Media Technologies, Vol. 13, Núm. 2

  2. Managing Social Media for Making Cancer Hospitals’ Brands More Human: A Proposal Model based on a Literature Review

    Review of Communication Research: literature reviews & meta-analyses for the communication field, Vol. 11, pp. 65-87

  3. Online Reputation Management in Spanish Public Hospitals: a quantitative analysis

    Revista Panamericana de Comunicación, Vol. 5, Núm. 1, pp. 118-131

  4. Promoting Hospitals’ Brand Reputation through Mobile Apps. A Quantitative Analysis about the Best Hospitals in Spain

    Zer: Revista de estudios de comunicación = Komunikazio ikasketen aldizkaria, Vol. 28, Núm. 55, pp. 155-178

  5. Promoting health education through mobile apps: A quantitative analysis about the world’s best hospitals

    Revista Española de Comunicación en Salud, Vol. 14, Núm. 1, pp. 22-34

2022

  1. Digital Reputation Management in American Cancer Hospitals: A Proposed Model

    Central European Journal of Communication, Vol. 15, Núm. 2, pp. 265-285

  2. Online reputation management in Spanish cancer patients’ associations: a proposal model

    Revista Mediterránea de Comunicación: Mediterranean Journal of Communication, Vol. 13, Núm. 2, pp. 317-335

  3. Promoting Health Education through Mobile Apps: A Quantitative Analysis of American Hospitals

    Healthcare (Switzerland), Vol. 10, Núm. 11

  4. Promoting health brands through social media. A quantitative analysis about the world’s best cancer hospitals

    Comunicación y sociedad = Communication & Society, Vol. 35, Núm. 4, pp. 165-184

  5. The Impact of Social Media on Hospitals’ Branding Initiatives: An Analysis about the World’s Best Hospitals

    Revista Española de Comunicación en Salud, Vol. 13, Núm. 1, pp. 19-32

2021

  1. Le principe d’autonomie de la volonté de la patiente enceinte avant l'accouchement: modèle de communication hospitalière

    Le principe d’autonomie de la volonté de la patiente enceinte avant l'accouchement: modèle de communication hospitalière

  2. Online Brand Management in Canadian Hospitals

    Zer: Revista de estudios de comunicación = Komunikazio ikasketen aldizkaria, Vol. 26, Núm. 51, pp. 13-33

  3. Optimización de la comunicación hospitalaria en redes sociales: Análisis y estrategias de engagement

    Hipertext.net: Revista Académica sobre Documentación Digital y Comunicación Interactiva, Núm. 22