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Virginia Tech - Wake Forest University
Blacksburg, Estados UnidosPublicaciones en colaboración con investigadores/as de Virginia Tech - Wake Forest University (2)
2023
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Satisfaction and Expenditure in Wineries: A Prospect Theory Approach
Journal of Hospitality and Tourism Research, Vol. 47, Núm. 2, pp. 354-374
2020
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The Bundling Strategy: The One-Click Effect on Loss Aversion
Journal of Hospitality and Tourism Research, Vol. 44, Núm. 4, pp. 704-712