Publications in collaboration with researchers from Virginia Tech - Wake Forest University (2)

2023

  1. Satisfaction and Expenditure in Wineries: A Prospect Theory Approach

    Journal of Hospitality and Tourism Research, Vol. 47, Núm. 2, pp. 354-374

2020

  1. The Bundling Strategy: The One-Click Effect on Loss Aversion

    Journal of Hospitality and Tourism Research, Vol. 44, Núm. 4, pp. 704-712