Publicaciones en colaboración con investigadores/as de University of Groningen (2)

2014

  1. Competitive diffusion of new prescription drugs: The role of pharmaceutical marketing investment

    Technological Forecasting and Social Change, Vol. 88, pp. 49-63

2006

  1. Marketing variables in macro-level diffusion models

    Journal fur Betriebswirtschaft, Vol. 56, Núm. 3, pp. 155-183