Corporate Brand (UA.BRANDSCIENCE)
University of Groningen
Groninga, HolandaPublications in collaboration with researchers from University of Groningen (2)
2014
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Competitive diffusion of new prescription drugs: The role of pharmaceutical marketing investment
Technological Forecasting and Social Change, Vol. 88, pp. 49-63
2006
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Marketing variables in macro-level diffusion models
Journal fur Betriebswirtschaft, Vol. 56, Núm. 3, pp. 155-183