Publicaciones (376) Publicaciones en las que ha participado algún/a investigador/a
2024
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Assessing the effects of interaction with attractions and types of visit on day trippers’ satisfaction
Current Issues in Tourism, Vol. 27, Núm. 8, pp. 1299-1315
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ENVIRONMENTAL SUSTAINABILITY AT DESTINATION LEVEL: THE ROLE OF TOURIST CITIZENSHIP BEHAVIOR
Advances in Hospitality and Tourism Research, Vol. 12, Núm. 1, pp. 1-32
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Exploring the impact of hotel attributes and services on price and revenue: A hedonic pricing model approach with a focus on internal and external segmentation and repeat customers
Tourism Economics, Vol. 30, Núm. 4, pp. 813-843
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Guest editorial: Introduction to special issue on “history of marketing in Spain”, part I
Journal of Historical Research in Marketing
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Mapping the evolution of tourism research: the Spanish case
Journal of Historical Research in Marketing, Vol. 16, Núm. 1, pp. 96-121
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Segmenting social media users based on ongoing brand activities to track consumer behavior change
AI Impacts in Digital Consumer Behavior (IGI Global), pp. 192-216
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Smart tourism city governance: exploring the impact on stakeholder networks
International Journal of Contemporary Hospitality Management, Vol. 36, Núm. 2, pp. 582-601
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Three decades of research on wine marketing
Heliyon, Vol. 10, Núm. 10
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Tourscape role in tourist destination sustainability: A path towards revisit
Journal of Destination Marketing and Management, Vol. 31
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Twitter killed the media star: a historical evolution of marketing communication used by Spanish universities
Journal of Historical Research in Marketing, Vol. 16, Núm. 1, pp. 48-70
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¿Conoces a tu Buyer Persona?: Identifica a tu cliente para mejorar tu estrategia de Inbound Marketing
Investigaciones Turísticas, Núm. 27, pp. 53-76
2023
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A quantitative analysis of factors related to adolescent cybervictimization in Spain: A multilevel logistic regression approach
Children and Youth Services Review, Vol. 155
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Airbnb vs hotel? Customer selection behaviors in upward and downward COVID-19 trends
International Journal of Contemporary Hospitality Management, Vol. 35, Núm. 12, pp. 4384-4406
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Applying image recognition techniques to visual information mining in hospitality and tourism
International Journal of Contemporary Hospitality Management, Vol. 35, Núm. 6, pp. 2005-2016
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Are advertising campaigns for water conservation in Latin America persuasive? A mixed-method approach
International Review on Public and Nonprofit Marketing
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Barriers and Motivators of Household Water-Conservation Behavior: A Bibliometric and Systematic Literature Review
Water (Switzerland), Vol. 15, Núm. 23
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Dual-branded hotels: Resource-based entry strategies in agglomerated markets
Tourism Management, Vol. 95
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Green and non-green outcomes of green human resource management (GHRM) in the tourism context
Tourism Management, Vol. 98
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Inbound marketing in the hospitality industry: A systematic review of the last 12 years
Enlightening Tourism: a pathmaking journal, Vol. 13, Núm. 1, pp. 86-125
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Insights into managerial responses to repeat customers: the moderating role of social influence and revisit intention
International Journal of Contemporary Hospitality Management, Vol. 35, Núm. 12, pp. 4330-4347