Publicaciones (376) Publicaciones en las que ha participado algún/a investigador/a

2024

  1. Assessing the effects of interaction with attractions and types of visit on day trippers’ satisfaction

    Current Issues in Tourism, Vol. 27, Núm. 8, pp. 1299-1315

  2. ENVIRONMENTAL SUSTAINABILITY AT DESTINATION LEVEL: THE ROLE OF TOURIST CITIZENSHIP BEHAVIOR

    Advances in Hospitality and Tourism Research, Vol. 12, Núm. 1, pp. 1-32

  3. Exploring the impact of hotel attributes and services on price and revenue: A hedonic pricing model approach with a focus on internal and external segmentation and repeat customers

    Tourism Economics, Vol. 30, Núm. 4, pp. 813-843

  4. Guest editorial: Introduction to special issue on “history of marketing in Spain”, part I

    Journal of Historical Research in Marketing

  5. Mapping the evolution of tourism research: the Spanish case

    Journal of Historical Research in Marketing, Vol. 16, Núm. 1, pp. 96-121

  6. Segmenting social media users based on ongoing brand activities to track consumer behavior change

    AI Impacts in Digital Consumer Behavior (IGI Global), pp. 192-216

  7. Smart tourism city governance: exploring the impact on stakeholder networks

    International Journal of Contemporary Hospitality Management, Vol. 36, Núm. 2, pp. 582-601

  8. Three decades of research on wine marketing

    Heliyon, Vol. 10, Núm. 10

  9. Tourscape role in tourist destination sustainability: A path towards revisit

    Journal of Destination Marketing and Management, Vol. 31

  10. Twitter killed the media star: a historical evolution of marketing communication used by Spanish universities

    Journal of Historical Research in Marketing, Vol. 16, Núm. 1, pp. 48-70

  11. ¿Conoces a tu Buyer Persona?: Identifica a tu cliente para mejorar tu estrategia de Inbound Marketing

    Investigaciones Turísticas, Núm. 27, pp. 53-76