Towards a morphosyntactic classification of travel influencers hashtags on Instagram

Resumen

The present study explores the language used by travel influencers on Instagram. More specifically it focuses on the creation of hashtags from the word-formation perspective and phraseology. The aim of this study is twofold: 1) to identify and analyze the hashtags used by travel influencers on Instagram, and 2) to propose a morphosyntactic taxonomy of the hashtags found. In order to carry out the study, a corpus-based approach was followed. The data was gathered from Instagram – one of the most popular social networks at present, providing an authentic up-to-date sample. As a result, 372 hashtags were collected for this study, which were consequently classified into four major groups: (1) # + word, (2) # + phrase, (3) # + clause, (4) # + other.