Guest editorial: Introduction to special issue on “history of marketing in Spain”, part II

  1. Aramendia-Muneta, M.E.
  2. Ruiz-Moreno, F.
  3. Martínez-Ruiz, M.P.
Journal:
Journal of Historical Research in Marketing

ISSN: 1755-7518,  1755-750X

Year of publication: 2024

Volume: 16

Issue: 3

Pages: 209-211

Type: Editorial

DOI: 10.1108/JHRM-08-2024-088 GOOGLE SCHOLAR
Data source: Scopus