Ventajas y barreras en la creación del sistema de inteligencia turística en los destinos turísticos inteligentes
- Villar-García, Mario 1
- Pereira-Moliner, Jorge 1
-
1
Universitat d'Alacant
info
ISSN: 1139-7861
Any de publicació: 2024
Títol de l'exemplar: Enero - Junio
Número: 53
Pàgines: 133-156
Tipus: Article
Altres publicacions en: Cuadernos de turismo
Resum
Este trabajo destaca la importancia de implantar un Sistema de Inteligencia Turística en destinos y los resultados muestran sus ventajas (mejora en la toma de decisiones y la experiencia del turista) y barreas (necesidad de recursos y resistencia al cambio de los agentes). Para ello, se realizaron entrevistas en profundidad a 15 expertos de España e internacionales. Este estudio contribuye en el avance de la inteligencia turística, orienta su implantación y es pionero en su aplicación práctica para mejorar la gestión turística.
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