Mayores, publicidad y medios de comunicaciónUna revisión teórica

  1. Mancebo-Aracil, José F.
Revista:
Historia y comunicación social

ISSN: 1137-0734

Año de publicación: 2014

Título del ejemplar: La comunicación en la profesión y en la universidad de hoy

Volumen: 19

Número: 2

Páginas: 573-589

Tipo: Artículo

DOI: 10.5209/REV_HICS.2014.V19.45050 DIALNET GOOGLE SCHOLAR lock_openAcceso abierto editor

Otras publicaciones en: Historia y comunicación social

Resumen

This paper aims to review the main studies relating to elderly people with media and advertising, and how they are represented. Many of these studies show that the image of the elderly has been traditionally underrepresented, undervalued and stereotyped both programs and ads. The entertainment and advertising industries must become more aware about their (lack of) segmentation strategy over 55 years a growing niche with specific weight and more relevant in industrialized countries.

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Fuente de los datos: Dialnet