Mayores, publicidad y medios de comunicaciónUna revisión teórica

  1. Mancebo-Aracil, José F.
Journal:
Historia y comunicación social

ISSN: 1137-0734

Year of publication: 2014

Issue Title: La comunicación en la profesión y en la universidad de hoy

Volume: 19

Issue: 2

Pages: 573-589

Type: Article

DOI: 10.5209/REV_HICS.2014.V19.45050 DIALNET GOOGLE SCHOLAR lock_openOpen access editor

More publications in: Historia y comunicación social

Abstract

This paper aims to review the main studies relating to elderly people with media and advertising, and how they are represented. Many of these studies show that the image of the elderly has been traditionally underrepresented, undervalued and stereotyped both programs and ads. The entertainment and advertising industries must become more aware about their (lack of) segmentation strategy over 55 years a growing niche with specific weight and more relevant in industrialized countries.

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