Role Reversal: An Overview of Audiovisual Translation into English

  1. Jorge Díaz-Cintas 1
  2. Lydia Hayes 2
  1. 1 University College London,
  2. 2 University of Bristol
    info

    University of Bristol

    Brístol, Reino Unido

    ROR https://ror.org/0524sp257

Revista:
Íkala

ISSN: 0123-3432

Año de publicación: 2023

Volumen: 28

Número: 2

Tipo: Artículo

DOI: 10.17533/UDEA.IKALA.V28N2A01 DIALNET GOOGLE SCHOLAR lock_openDialnet editor

Otras publicaciones en: Íkala

Resumen

Este artículo describe el estado del arte de la traducción audiovisual (TAV) y arroja luz sobre los cambios recientes que impactan las prácticas de localización en medios, los patrones de visualización y la agencia del espectador. Se consideran también las motivaciones que han catapultado prácticas como el subtitulado y el doblaje al inglés en las plataformas de vídeo bajo demanda y se hace especial énfasis en el paso del contenido en lengua inglesa a la producción y distribución de originales creados en una multiplicidad de idiomas y exhibidos en las plataformas de video bajo demanda con subtítulos en inglés y doblaje a esa lengua. Se exponen además algunos de los más recientes avances tecnológicos por la influencia que han ejercido en la experiencia de visualización y los modos de TAV preferidos por la audiencia, los cuales han llevado a un cambio importante en los patrones de visualización y las preferencias de los espectadores anglófonos. Se identifican los retos que esto plantea para el estudio y la formación en tav en inglés y se recalca la importancia del cambio de paradigma en el que se invierte el enfoque y la percepción del inglés como lengua de llegada de la traducción, dejando atrás la imagen del inglés como lengua de partida. Se hacen recomendaciones concretas de posibles líneas de investigación en este campo en plena expansión, esperando que contribuyan a dibujar un panorama más detallado de la TAV en inglés.

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Fuente de los datos: Dialnet