Role Reversal: An Overview of Audiovisual Translation into English

  1. Jorge Díaz-Cintas 1
  2. Lydia Hayes 2
  1. 1 University College London,
  2. 2 University of Bristol
    info

    University of Bristol

    Brístol, Reino Unido

    ROR https://ror.org/0524sp257

Journal:
Íkala

ISSN: 0123-3432

Year of publication: 2023

Volume: 28

Issue: 2

Type: Article

DOI: 10.17533/UDEA.IKALA.V28N2A01 DIALNET GOOGLE SCHOLAR lock_openDialnet editor

More publications in: Íkala

Abstract

This article depicts the current state of the art of English-language audiovisual translation (AVT) and sheds light on the recent changes impacting media localisation practices, viewing patterns, and viewer agency. The motivations that have catapulted practices like subtitling and dubbing into English on video-on-demand (VOD) platforms are considered, and special emphasis is placed on the move from English-language content to the production and distribution of originals created in a multitude of languages and showcased on streaming platforms with subs and dubs in English. Some of the latest technological advancements are discussed as they have influenced the viewing experience and audience selection of AVT modes, leading to a significant change in viewing patterns and preferences of anglophone viewers. Challenges posed to studying and training in English AVT are identified and the importance of inverting one’s gaze and perceiving English as the target language of translation, rather than the source language, is stressed in this new paradigm. Concrete suggestions are made for potential avenues of research in this flourishing field, which will hopefully contribute to painting a more detailed picture of English AVT.

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