Are advertising campaigns for water conservation in Latin America persuasive? A mixed-method approach

  1. Sánchez, C.
  2. Bianchi, E.C.
  3. Rodriguez-Sanchez, C.
  4. Sancho-Esper, F.
Journal:
International Review on Public and Nonprofit Marketing

ISSN: 1865-1992,  1865-1984

Year of publication: 2023

Type: Article

DOI: 10.1007/S12208-023-00386-2 GOOGLE SCHOLAR lock_openOpen access editor
Data source: Scopus