Department: MARKETING

Institute: I.U. DE INVESTIGACIONES TURÍSTICAS

Area: Marketing and Market Research

Research group: Marketing

Email: carla.rodriguez@ua.es

Doctor by the Universidad Miguel Hernández de Elche with the thesis Análisis de las barreras al comportamiento de conservación de agua implicaciones para el marketing social (analysing barriers to water conservation behaviour: implications for social marketing) 2016. Supervised by Dr. Francisco José Sarabia Sánchez.