The Role of the Web and Social Media in the Tourism Promotion of a World Heritage Site. The Case of the Alcazar of Seville (Spain)

  1. Concepción Foronda-Robles 1
  2. Caterina Mondelli 2
  3. Donatella Carboni 2
  1. 1 Universidad de Sevilla
    info

    Universidad de Sevilla

    Sevilla, España

    ROR https://ror.org/03yxnpp24

  2. 2 University of Sassari (Italy)
Aldizkaria:
Revista de estudios andaluces

ISSN: 0212-8594 2340-2776

Argitalpen urtea: 2021

Zenbakia: 41

Orrialdeak: 47-64

Mota: Artikulua

DOI: 10.12795/REA.2021.I41.03 DIALNET GOOGLE SCHOLAR lock_openSarbide irekia editor

Beste argitalpen batzuk: Revista de estudios andaluces

Garapen Iraunkorreko Helburuak

Laburpena

Las tecnologías de la información y la comunicación han revolucionado el turismo y la promoción de atractivos culturales. Estas son herramienta para potenciar el patrimonio cultural y la economía del territorio a partir de la innovación turística. El artículo tiene como objetivo analizar el potencial de la web oficial y las redes sociales del Alcázar de Sevilla en la promoción turística, Patrimonio Mundial de la UNESCO. La calidad del sitio oficial y sus redes sociales fue analizada y evaluada a través del modelo 7 Loci y la herramienta Nvivo, identificando sus debilidades y fortalezas. El análisis destacó entre las debilidades, el contenido a optimizar, la imposibilidad de visualizar la información en otros idiomas y una gestión global para revisar. El estudio presenta fortalezas como excelente visibilidad y buen posicionamiento en los principales buscadores, enlaces a redes sociales (Facebook, Twitter, Instagram y Youtube) y que los tiempos para descargar las páginas son los adecuados

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