The Role of the Web and Social Media in the Tourism Promotion of a World Heritage Site. The Case of the Alcazar of Seville (Spain)
- Concepción Foronda-Robles 1
- Caterina Mondelli 2
- Donatella Carboni 2
-
1
Universidad de Sevilla
info
- 2 University of Sassari (Italy)
ISSN: 0212-8594, 2340-2776
Datum der Publikation: 2021
Nummer: 41
Seiten: 47-64
Art: Artikel
Andere Publikationen in: Revista de estudios andaluces
Zusammenfassung
Las tecnologías de la información y la comunicación han revolucionado el turismo y la promoción de atractivos culturales. Estas son herramienta para potenciar el patrimonio cultural y la economía del territorio a partir de la innovación turística. El artículo tiene como objetivo analizar el potencial de la web oficial y las redes sociales del Alcázar de Sevilla en la promoción turística, Patrimonio Mundial de la UNESCO. La calidad del sitio oficial y sus redes sociales fue analizada y evaluada a través del modelo 7 Loci y la herramienta Nvivo, identificando sus debilidades y fortalezas. El análisis destacó entre las debilidades, el contenido a optimizar, la imposibilidad de visualizar la información en otros idiomas y una gestión global para revisar. El estudio presenta fortalezas como excelente visibilidad y buen posicionamiento en los principales buscadores, enlaces a redes sociales (Facebook, Twitter, Instagram y Youtube) y que los tiempos para descargar las páginas son los adecuados
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