Estrategia para la optimización de la comunicación de riesgo en la crisis del ébola

  1. Antonio González Pacanowski 1
  2. Pablo Medina Aguerrebere 1
  3. Mar Iglesias García 1
  1. 1 Universitat d'Alacant
    info

    Universitat d'Alacant

    Alicante, España

    ROR https://ror.org/05t8bcz72

  2. 2 Université de Genève
    info

    Université de Genève

    Ginebra, Suiza

    ROR https://ror.org/01swzsf04

Revue:
Revista de Comunicación y Salud: RCyS

ISSN: 2173-1675

Année de publication: 2017

Titre de la publication: Revista de Comunicación y Salud

Volumen: 7

Número: 1

Pages: 173-186

Type: Article

DOI: 10.35669/REVISTADECOMUNICACIONYSALUD.2017.7(1).173-186 DIALNET GOOGLE SCHOLAR lock_openDialnet editor

D'autres publications dans: Revista de Comunicación y Salud: RCyS

Résumé

The spread of endemic diseases such as Ebola in developed societies has raised the review of modes and strategies of corporate communication as well as communications of mass media. The experience obtained in Spain can help to clarify the keys of the risk communication process. After a literature review and a study about the strategies of communication in Spain during the Ebola crisis, we propose a communication model to reduce risks in health workers and to improve the quality of corporate information. This research is part of the National Plan CSO2016-81882-REDT.

La source de données: Dialnet