Estrategia para la optimización de la comunicación de riesgo en la crisis del ébola
- Antonio González Pacanowski 1
- Pablo Medina Aguerrebere 1
- Mar Iglesias García 1
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1
Universitat d'Alacant
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2
Université de Genève
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ISSN: 2173-1675
Year of publication: 2017
Issue Title: Revista de Comunicación y Salud
Volume: 7
Issue: 1
Pages: 173-186
Type: Article
More publications in: Revista de Comunicación y Salud: RCyS
Abstract
The spread of endemic diseases such as Ebola in developed societies has raised the review of modes and strategies of corporate communication as well as communications of mass media. The experience obtained in Spain can help to clarify the keys of the risk communication process. After a literature review and a study about the strategies of communication in Spain during the Ebola crisis, we propose a communication model to reduce risks in health workers and to improve the quality of corporate information. This research is part of the National Plan CSO2016-81882-REDT.