Del Product Placement al Brandplacement en la ficción audiovisualel caso de Puleva en El Internado
- Segarra-Saavedra, Jesús
- Plaza Nogueira, Alberto
- Guarinos Galán, Virginia (coord.)
- Ruiz Muñoz, María Jesús (coord.)
Publisher: Sevilla : Universidad de Sevilla, Secretariado de Recursos Audiovisuales y Nuevas Tecnologías, 2012
Year of publication: 2012
Pages: 1610-1622
Congress: Congreso Internacional de la Red Iberoamericana de Narrativas Audiovisuales (Red INAV) (1. 2012. null)
Type: Conference paper
Abstract
Why the children drink milk Puleva in El Internado, there are allusions to Clínicas Vitaldent advertising in children classroom and to Universidad Nebrija in the high school? We offer the results of content analysis of television series from the point of view of the advertising placement. After viewing and further analysis of the 7 seasons of the serie broadcast by Antena 3 and its 71 chapters, we identify, categorize and classify the various ways that are still present different brands, products and services on their television and internet messages.