Del Product Placement al Brandplacement en la ficción audiovisualel caso de Puleva en El Internado

  1. Segarra-Saavedra, Jesús
  2. Plaza Nogueira, Alberto
Buch:
Narrativas audiovisuales : convergencia mediática, transnacionalización e intercambio cultural: I Congreso Internacional de la Red Iberoamericana de Narrativas Audiovisuales (Red INAV), III Encuentro Iberoamericano de Narrativas Audiovisuales
  1. Guarinos Galán, Virginia (coord.)
  2. Ruiz Muñoz, María Jesús (coord.)

Verlag: Sevilla : Universidad de Sevilla, Secretariado de Recursos Audiovisuales y Nuevas Tecnologías, 2012

Datum der Publikation: 2012

Seiten: 1610-1622

Kongress: Congreso Internacional de la Red Iberoamericana de Narrativas Audiovisuales (Red INAV) (1. 2012. null)

Art: Konferenz-Beitrag

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Zusammenfassung

Why the children drink milk Puleva in El Internado, there are allusions to Clínicas Vitaldent advertising in children classroom and to Universidad Nebrija in the high school? We offer the results of content analysis of television series from the point of view of the advertising placement. After viewing and further analysis of the 7 seasons of the serie broadcast by Antena 3 and its 71 chapters, we identify, categorize and classify the various ways that are still present different brands, products and services on their television and internet messages.

Fuente de los datos: Dialnet