The innovative management of "Made By" and "Made In" as a factors in brand image and competitiveness in the fashion industry
- Olivares-Delgado, F.
- Benlloch-Osuna, M.T.
- Blay-Arráez, R.
Liburua:
Handbook of Research on Driving Industrial Competitiveness With Innovative Design Principles
ISBN: 9781799836285
Argitalpen urtea: 2020
Orrialdeak: 86-106
Mota: Liburuko kapitulua
