A framework for big data analytics in commercial social networks: A case study on sentiment analysis and fake review detection for marketing decision-making

  1. Kauffmann, E.
  2. Peral, J.
  3. Gil, D.
  4. Ferrández, A.
  5. Sellers, R.
  6. Mora, H.
Revue:
Industrial Marketing Management

ISSN: 0019-8501

Année de publication: 2020

Volumen: 90

Pages: 523-537

Type: Révision

DOI: 10.1016/J.INDMARMAN.2019.08.003 GOOGLE SCHOLAR

Objectifs de Développement Durable